Galeria Melissa
Galeria Melissa has been transformed to celebrate the launch of the new Melissa + FILA limited edition product collaboration.
If you’re in the area, we recommend visiting this gem before it’s too late. The flagship store and gallery is well known for its ever-changing immersive installments.
Melissa, the Brazilian footwear brand, and FILA, the Italian sportswear imprint, have joined forces to bring to you a collection that embraces street wear and urban fashion. The two power houses claim that the collection is about making a statement and reinterpreting street style, whilst building, co-operating and including, together a line.
As you enter the store, you’ll experience a true mesh of art and fashion. You’ll be met by an LED screen which displays a visual video created by artist Natalia Stuyk, exclusively for the collab.
If you take a right, you can admire stand-out pieces from the collection. This includes PVC slides and platform sandals, which impressively blends FILA’s signature colours and Melissa’s DNA of eco-friendly shoes.
Yet, the star of the show has to be the exhibition that’s been curated downstairs in the gallery.
What better way of celebrating the launch of this collection than none other than a giant foam pit of lettered cubes. Dive in, spell out words and ignite your inner child in a sea of soft blue squares. Well, because why not? It such a simple yet fun and way of connecting the two brands and showing off their innovative prowess.
For a limited time only Melissa + FILA ‘invite you to jump in , make your statement and share your experience’ so do so while you still can!
Opening hours:
Monday to Saturday: 10.30am to 7.30pm
Sunday: 12 to 6pm
Location: Covent Garden
Address: 43 King Street, London WC2E 8JY.
Nearest station: Covent Garden Tube Station
Melissa + FILA exhibition is for a limited time only