Most people on social media are familiar with high-profile influencers posting sponsored content in partnership with major brands. But these days, there’s a growing opportunity in influencer marketing for micro-influencers.
A micro-influencer is a person of influence with 1,000-50,000 followers. They’re favoured by major brands, small businesses and audiences alike. Due to their specific niche, they have higher engagement rates, better purchasing power and come across as more authentic. Brands love them and their followers see them as genuine.
So, whether you’re looking for someone to follow, send your products to or involve in influencer campaigns to engage audiences, keep reading to find micro-influencers on Instagram that are killing it.
1. Marisa Martins
Founder of Businesses of Colour, a digital platform that celebrates Black-owned businesses, Marisa uses her love of fashion through savvy partnerships with progressive brands to connect her audience to her world, where the finer details are embraced and appreciated. She works full-time as a personal shopper and ambassador for NET-A-PORTER, and was recently voted CEO of minimalism by LTK.
2. Lucy Alston
Lucy’s career as a fashion and lifestyle influencer is all about having a vision so it’s no surprise that she does a remarkable job at curating beautiful pieces on her blog and Instagram account. Lucy is a true perfectionist with a sharp eye for detail and exacting high standards. She can balance creativity with commercialism and instinctively identifies what a brand is trying to convey through photography and styling.
3. Korede Alabi
Fashion stylist and content creator, Korede, has collaborated with popular brands like PUMA, Dr Martens, Daily Paper and has had her work featured on BET, BBC and Colors. She has also assisted stylists from London and Los Angeles, making it into major fashion publications such as Teen Vogue and PAUSE Online.
4. Angie Greaves
EMMA award-winner and Sony nominated Angie can be heard on weekdays on Smooth Radio’s ‘The National Drive Time’ from 4-7 pm. She also presents ‘Smooth Love Letters’ every Sunday from 10 am-1 pm.
5. Isa-Welly
Fitness influencer Isa takes a gentle but practical approach to movement. A former professional dancer, the Togolese beauty is a strong advocate for mental health. She is a nutritional therapist, wellness coach and Pilates instructor. Isa is all about helping people live their best life and believes the key to starting the year off strong is focusing on habits and activities you enjoy.
6. Rachel Emma Waring
Stylist turned creative consultant Rachel helps creatives blend business and sales through content creation. She specialises in Pinterest so you can either follow her on the image-sharing platform or her Instagram profile for informative and engaging posts. Rachel also co-hosts a podcast called the Business Proposal Podcast with her friend Ellie Kime.
7. Emilie Lavinia
Emilie is a health and well-being writer, editor & femtech brand builder who advocates for education and transparency across mental, physical and sexual health. Her writing, broadcasting and commercial work with start-ups and established brands explore the importance of self-awareness and authenticity. She interrogates standards, stories and innovations within the femtech, health and wellness spaces.
8. Bérénice Magistretti
Featured in Forbes and Vanity Fair, Bérénice is an investor, writer, and disability advocate based in London. She’s on Peanut’s ‘StartHER’ inaugural investment committee where she helps fund underrepresented founders. Bérénice recently joined Visionaries Club as a VC-in-Residence, where she also focuses on early-stage investing in the B2B space.
9. Jasmine Cecilia Jonas
Round of applause for Jasmine who was the first influencer in the UK to collaborate with Barclays. She is a video editor, motion graphic designer and occasional videographer. Some of the brands she has worked with include Topshop, Superdrug, Boohoo, Pandora, Graze, Rimmel, and Vitabiotics.
Click for our interview with Jasmine.
10. Nikki Rossi
If you’ve watched ‘Bridgerton’ and wished you could live in that world, meet Nikki. She is a London and US-based content creator who creates romantic fashion and aesthetic inspo Instagram posts. Working with globally recognised brands like ASOS, Neutrogena and Victoria’s Secret, she has paved the way for her to follow her dreams. She gets invited to attend fashion shows in London, Milan and New York, and is able to work anywhere in the world on her own terms!
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Written by Cathy Ben-Ameh
Illustrated by Francesca Mariama
